As a rental property owner in Lewiston, you know that effective marketing is key to finding perfect tenants. If you’re not offering virtual tours yet, you’re missing out! Giving potential tenants the option to take virtual tours of your rental properties is a great way to show them what to expect before they arrive.
We’ll cover the benefits of virtual tours for rental property marketing and explain why they are essential for every property owner.
Virtual Tour Basics
A virtual tour is a digital walk-through of a rental property. Unlike photos, which show the property from the photographer’s angle, virtual tours provide a detailed look at each room.
Recent studies reveal that renters desire virtual tours of rental properties. Zumper’s results show that more than 70% of renters would be happy to rent an apartment without seeing it in person if they could check it out via a 3D virtual tour.
Types of Virtual Tours
Virtual tours provide a fully immersive experience for potential tenants to view your rental properties. They help potential renters assess the space and see if it meets their needs without a physical visit.
Virtual tours come in three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is formed by stitching numerous photographs into a single panoramic image. These tours allow potential tenants to view an entire room in one image and click and drag to look around. 360 virtual tours are simple and cost-effective to create, making them ideal for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to walk through the property as if they were physically present. These tours are made by capturing numerous photos of a rental property and stitching them together with specialized software. While it may seem complex, many user-friendly tools and services are available to guide you. Due to the time and effort involved in creating them, high-end rental properties typically use only three-dimensional virtual tours.
- Virtual Reality Tour. The latest and most immersive virtual tour type is the virtual reality (VR) tour. These tours give potential tenants the ability to wear a VR headset and explore the property as if walking through it. Although VR tours are still relatively uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours significantly ease the traditional hassle of property tours. Potential tenants can browse your rental properties from home or during their work hours. This is especially beneficial for renters from out of state or abroad who find it hard to arrange physical tours.
- 24/Hour Availability. Virtual tours can be accessed by potential tenants 24 hours a day, seven days a week. This enables them to tour your rental properties at their convenience, bypassing the need to coordinate with your availability. This powerful tool provides them with flexible viewing options.
- Increased Engagement. Virtual tours have proven to enhance engagement. Potential residents spend more time on websites offering virtual tours than on those without them.
- Improved SEO. Along with greater engagement, virtual tours can enhance your rental property’s SEO. Google values fresh content, and adding a virtual tour to your property listing is an excellent way to update content and improve search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Use clear, high-quality images and videos, and avoid using low-resolution or blurry photos. Ensure potential tenants get a good understanding of your rental properties by using high-quality virtual tour content.
- Include a Call to Action. Add a call to action (CTA) at the conclusion of your virtual tour. A CTA is a statement or button prompting potential tenants to take the next step, such as arranging a showing or contacting you for details. A CTA makes potential tenants more likely to rent from you.
Virtual tours allow potential tenants to experience your rental properties without needing to visit in person. Real Property Management Evertrust can help you promote your Lewiston properties and boost your chances of finding great, dependable tenants. Contact us online or call 207-550-0776 today!
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